Ecommerce: Legal Issues Tangled in the Web at the NRF Retail Law Summit 2021

Vorys attorneys Mallory Duncan, John Landolfi, Ken Rubin, George Stevens and Gretchen Rutz conducted a presentation at the NRF Retail Law Summit 2021 titled "Ecommerce: Legal Issues Tangled in the Web."  This session walked through a hypothetical merchant’s website.  As the consumer progresses from landing page to making the purchasing decision to putting the product in the basket, to purchasing the product, the discussion included legal issues important to retail businesses such as ADA access, influencer agreements/testimonials/social media endorsements, product pricing (including algorithmic pricing issues), and how dark patterns impact both retailers and their customers.