Few states can match central Ohio businesses' record of innovation in retail and wholesale concepts.  Vorys has a long-standing history of representing leading retailers, consumer brands and wholesalers, including many that are headquartered steps away from the firm’s office in Columbus, Ohio, where the firm was founded over 100 years ago.  Our deep knowledge and experience in the retail industry have allowed us to grow our nationally recognized consumer products and retail team across the country.

Who We Represent

Our multidisciplinary team provides comprehensive legal counsel to many of the world’s leading consumer products and retail brands – from middle-market, brick-and-mortar stores to global, big box retailers.

We have advised:

  • Nearly one-third of the National Retail Federation’s Top 100 list
  • More than half of the Top 25 retailers
  • More than 600 brands in the last three years alone

Our 360-Degree Approach

We pride ourselves in understanding the retail industry as well as our clients do.  Our team includes dozens of attorneys who have worked inside legal departments at global retailers and understand the full spectrum of issues surrounding the lifecycle of product development and brand protection.

No matter their size, retailers face the same challenges: expense reduction pressures; ongoing technology changes; increasingly complex supply chain and distribution issues; managing critical vendor and supplier relationships; privacy and data security risks; and trademark and cyberspace infringements, among others.  We provide practical, pragmatic counsel and innovative solutions to arm our clients with the tools they need to thrive in the retail business.

Innovative Business Solutions

Our comprehensive legal services are augmented by innovative, integrated solutions that help brands control the sales of their products in the age of e-commerce.  Vorys eControl represents hundreds of brands in preserving their online brand value by addressing unauthorized seller issues.

Honored with the College of Law Practice Management’s 2017 Innovation Award, Vorys eControl provides online seller enforcement services comprising novel legal tactics, cyber investigator capabilities, and technology to identify and remove unauthorized online products and pursue the sources to stop them from returning to the marketplace.

National Recognition

Vorys is consistently recognized as a top firm for advising consumer products and retail clients.

We are honored to have been named among the top 25 U.S. law firms advising manufacturers and retailers in a BTI Consulting Group survey of corporate counsel and C-suite executives in Fortune 1000 businesses.

We have earned a nationwide ranking for retail in the prestigious Chambers USA guide for the past seven years. In the 2024 guide, Chambers and Partners notes Vorys’ broad range of strengths in the retail sector,” includingdata security, outsourcing, employment law and customs issues,” adding that Vorys is frequently engaged by retailers facing consumer class actions.

Key Service Areas

We advise clients on a spectrum of retail areas and issues, including these key service areas:


  • Control 4 Growth
    Webinar Series

    Discover the future of eControl through the C4G Webinar Series hosted by Vorys eControl.  This six-part series, designed to eCommerce leaders, digital marketers, and legal and compliance professionals, provides opportunity to learn about the new Control 4 Growth (C4G) Framework™, a powerful approach designed to help brands master channel control in a complex omnichannel digital landscape.

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  • Educational Resources
    for HR Professionals

    The Vorys labor and employment team has developed an educational platform – Vorys at Work – to provide important updates and training for HR professionals and in-house counsel on labor and employment law trends, employee benefits issues, developments, decisions and law changes from across the U.S.  From frequent alerts and blog posts to complimentary webinars and podcast episodes, Vorys at Work provides critical information in a vast array of formats.

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